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Growing 15.7% year over year versus 9.9% for total beauty and personal care.
October 4, 2023
By: Christine Esposito
Editor-in-Chief
Indies have quickly risen to be a strong segment in the beauty space, representing $30.5 billion in sales and capturing a 32% dollar share of the category, according to NIQ. Indie brands are outpacing the growth rate of the total beauty and personal care market. According to NIQ's data, indies are growing 15.7% year over year versus 9.9% for total beauty and personal care. What’s behind all of the strrong and continued growth? Consumers are looking for products that cater to their spec...
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